Batterman’s Xmas Sale: Only 19 shopping days left!
One hundred years ago today … H. Batterman’s Department store in Brooklyn announced its Xmas sale. “The Christmas store for everybody” offered discounts on clothing items such as “felt juliets” (a style of women’s shoe), “all wool mackinaws” (coats for men), “fur neckpieces and furs,” corsets, and “lounging robes.” Plus: “ivory ware,” “gift jewelry,” “velvet bags that make inexpensive gifts,” toys, drugs, linens, and more.
Standard Union, 2 December 1921, p. 5. Library of Congress.
And meat.
According to Suzanne Spellman at Brownstoner, Batterman’s was “the Eastern District’s largest retail dry goods store.” It was located on Broadway between Flushing and Graham Avenue (now also called Avenue of Puerto Rico), in a corner of the “Broadway Triangle,” right on the margins of East Williamsburg and Bushwick.
Spellman speculates that the Batterman building, dating to 1900, provides the structure and footprint of the sporting goods store currently on the spot.
Brooklyn Eagle Postcard Collection, Brooklyn Public Library, Center for Brooklyn History (ca. 1907 acc. Spellman)
– Jonathan Goldman, Dec. 2, 1921
TAGS: shopping, holidays, consumers, commerce, employees, labor, clothes, styles, neighborhoods, East New York