Milk Strike Part II

(See our post from December 13 for more about this strike.)

One hundred years ago today … With the dairy workers strike still on, vendors of evaporated milk were competing for New Yorkers’ business. Sheffield Farms, for example, was ran this advertisement in several NYC papers over several days that week.

*Brooklyn Times Union*, 15 December 1921, p. 6. *Library of Congress*

Since the strike’s beginning, companies had been referring to it in their advertising, practicing a form of crisis capitalism.

*Evening World*, 2 November 1921, p. 2. *Library of Congress*

One company name remains famiilar to modern consumers:

*New York Times,* 1 November 1921, p. 3. *Library of Congress*

– Jonathan Goldman, Dec 15, 2021

Tags: labor, union, strike, advertising, publicity, food, consumption